For Autumn/Winter 2013, we will be using digital innovation to bring our social media audience even closer than the front row. Animated imagery that zooms in on the intricate detail of key looks will be tweeted live through the new Vine app as the looks hit the runway.
International backstage photographer Sean Cunningham will be exclusively shooting the collection using Vine, in 6-second video clips which will magnify in from the full look to the minute detail. Matthew Williamson is known for intricate embellishment, craftsmanship and attention to detail. In these shots, attention is drawn to the distinctive features within the garments that can often be overlooked on the runway. These videos will bring fans even closer to the detail in the season’s new looks than those sitting on the front row.
Watch Matthew’s first Vine, as he introduces the live #MatthewMagnified concept:
Introducing #MatthewMagnified live. Get closer than the front row this Sunday at 6pm vine.co/v/brBOwTl0FJm #LFW #FirstVine
— Matthew Williamson (@MWWorld) February 14, 2013
The catwalk show takes place on Sunday 17th February at 6pm. Follow @MWWorld on Twitter and watch out for the hashtag #MatthewMagnified. Find us on Vine by searching Matthew Williamson.